Investment

Transparent numbers. No surprises.

Twinkle Toes is one of the lower-cost franchises in childcare because the model doesn't need a storefront. Here's exactly what to plan for.

Franchise fee

$49,500

Total initial investment

$63K–$91K

Onboarding

6 weeks

Initial investment breakdown

Initial franchise fee

$49,500

One-time. Includes protected territory rights.

Training & onboarding

Included

6-week structured onboarding, in person + remote.

Grand Opening marketing

$3,000–$8,000

Local SEO, initial ad spend, launch collateral.

Technology & software

$1,500–$3,000

CRM, ATS, scheduling, and family portal setup.

Legal & incorporation

$1,500–$4,000

LLC formation, insurance, local compliance.

Working capital

$8,000–$25,000

Recommended runway for the first 3–6 months.

Home office setup

$500–$2,000

Basic equipment; no commercial lease required.

Ongoing fees

Royalty

7% of gross revenue

Includes all corporate support, systems, and coaching.

Brand fund

1% of gross revenue

Funds national brand marketing and lead generation.

Technology fee

~$300/month

Covers CRM, ATS, family portal, and payroll integrations.

All figures on this page are estimates based on our current Franchise Disclosure Document (FDD). Actual costs and results vary by market and owner. This page is for information only and does not constitute an offer to sell a franchise. Offers are made only through delivery of our FDD in compliance with state and federal law.

Want the full FDD?

Complete the info request and we'll send our current FDD, territory map, and a link to schedule a call.