Franchise opportunity
A childcare business that actually scales.
Twinkle Toes is a home-based, recurring-revenue nanny agency franchise. No commercial lease. No inventory. Just families who need you and a proven system to serve them.
- Home-based
- Recurring revenue
A word from our founder
Built by a nanny. Franchising since 2017.
Kristy spent ten years working as a nanny before she started Twinkle Toes in 2011, when she couldn't find a qualified nanny for her own family without paying a $5,000 placement fee. She knew both sides of the relationship deserved better. Twinkle Toes has been franchising since 2017, and today it's a network of owner-operators serving families in 22 cities across 9 states.
The model works because childcare demand doesn't cycle with the economy. Parents always need reliable care, and because our owners aren't running daycare centers, the overhead is a fraction of what most childcare businesses look like.
Why franchisees choose Twinkle Toes
A proven model in a recession-resistant category.
Recurring revenue
Weekly hours and monthly retainers create predictable cash flow.
Low overhead
Home-based. No storefront lease, no inventory, no equipment. Software and processes are turnkey.
Recession-resistant
Working parents need reliable care in every economy, often more so in tighter ones.
Meaningful work
You're helping families keep their careers and giving nannies real careers of their own.
Fast to launch
Most owners open within 60–90 days of signing. First placements often follow within weeks.
Real corporate support
Marketing, hiring playbooks, ops tools, and a founder who still picks up the phone.
Why start a business in childcare?
A category that keeps growing.
Demand for in-home childcare consistently outpaces licensed supply. Dual-income households are the norm, licensed child care is undersupplied in much of the country, and families are willing to pay for flexibility and trust.
U.S. childcare market, growing every year.
of U.S. households have all parents working.
parents report difficulty finding reliable care.
A family-friendly investment
Lower cost, higher upside.
Franchise fee
Includes territory, training, launch marketing, and full onboarding.
Total initial investment
All-in launch estimate: home-based, no lease required.
Figures based on our current Franchise Disclosure Document (FDD). Actual costs vary.
Your path to ownership
Six steps. About 60 days.
- 01
Inquiry & intro call
A quick conversation to make sure we're a fit.
- 02
Discovery webinar
Deep-dive into the model, unit economics, and daily operations.
- 03
FDD review
Know exactly what you're investing in, and what you're getting.
- 04
Validation calls
Talk to current owners about their real experience.
- 05
Discovery day
Meet the corporate team and our founder in person.
- 06
Sign & launch
Onboarding, training, and your first placements within weeks.
Owner testimonials
In our owners' words.
"I opened my territory as a career change from HR. Twelve months in, I'm placing more nannies than I ever expected, and I'm home for my kids."
Meredith
Owner · South Charlotte, NC
"The playbook is real. When I had my first hard month, I called corporate and had three action items within an hour. That's rare in franchising."
Ana
Owner · San Antonio, TX
"The margins work because the overhead is so low. I run my agency from a small home office and a coffee shop."
Priya
Owner · Columbus, OH
Your dream starts here.
Take the first step toward owning your own Twinkle Toes territory. Our team is ready to help you explore the opportunity.